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Undercover Big Data Companies Within Health Care

After attending both athenahealthATHN and Medidata SolutionsMDSO analyst days this past week, it was clear that both cloud companies are attempting to address issues faced by our health care system through leveraging the power of big data. Due to the beauty of true cloud, which is single instance multi tenant, both companies can monitor how their customers are interacting with the software to proactively help those that are flailing, as well as to derive insights about inefficiencies that the ecosystem as a whole is encountering.

For example, let’s say athenahealth is onboarding a small care clinic with eight doctors. Athena can watch how each doctor learns and builds familiarity with the software, where he or she is encountering problems and potentially erring, and where the group of doctors as a whole is spending considerable amounts of time. Athenahealth has the tools to then leverage these insights along with the information it has from the tens of thousands of other doctors on its network to not only improve its software, but more importantly, to expose the current inefficiencies in the health care ecosystem as a whole. Medidata Solutions can do the same, but focused on clinical trials and drug development. Both companies may prove to be key enablers of change as the deflationary pressures of technology seep into, and possibly improve, health care.

We will keep you updated on the technological improvements health care experiences over the next years. For more information on the “How The Health care System Has Changed?” please listen to an interesting interview with one of ARK’s Theme Developers, Dr. Alex Cahana


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