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    Square’s New Mobile Payment App is Uninspiring

    by | Digital
    Mentioned Companies: EBAY, GRUB, PAY, SBUX

    Despite demonstrated disdain by the broader consuming public, mobile payment applications continue to proliferate. Square, of the like-shaped iPhone-attached credit card swipers, has launched its latest mobile payment effort, Square Order. It is unlikely to succeed. According to McKinsey, “Fewer than 10 percent of consumers have ever made a mobile-phone based purchase at the point […]