It is officially the golden age of TV: no matter how and what you want to watch, there is a platform for you to find it. Nick Grous, Associate Portfolio Manager at ARK, is here to comment on the ongoing wars between Netflix, Disney +, Hulu, Amazon Prime, and other streaming platforms. It seems it is back to the basics for many of these platforms: a change in their digital approaches highlights adaptations in the advertising world. Nick looks at Netflix, the poster child subscription-based platform, and its struggle with users sharing passwords, and, how advertising may be used to mitigate losses. Nick explores the impacts of the pandemic, how the streaming platforms individually deal with competition, global advertising opportunities, advertising proficiencies, and so much more! Plus, you will hear why Nick thinks that Connected TV (CTV) could be the way of the future!
Key Points From This Episode:
- The subscription-based format of Netflix.
- When the “streaming wars” began.
- How Netflix managed continuous growth, despite speculation and doubts.
- How streaming platforms are managing the ‘COVID hangover’.
- Ad-supported video-on-demand (AVOD) versus subscription video-on-demand (SVOD).
- Why Nick thinks Netflix will start AVOD.
- How consumers approach and react to the advertising in their streaming services.
- Advertiser’s approach to changes in the market.
- The over-the-top (OTT) and Connected TV (CTV) advertising landscape.
- Nick discusses Roku TV: a streaming media player.
- Short-term turbulence versus long-term struggles in the streaming sphere.
- The impact of the 2008 and 2009 recessions on advertising platforms.
- Why cable and broadcasting are being left in the past.
- Nick’s five-year predictions.
- Nick’s show recommendations and his opinions on streaming pricing.