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The Creator Economy with Sima Gandhi

Nicholas Grous
by Nicholas Grous, Analyst
The Creator Economy with Sima Gandhi
The Creator Economy with Sima Gandhi

The Creator Economy with Sima Gandhi

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Despite the millions of creators who are cumulatively making billions of dollars a year, and the infinite potential of this creator economy, in our view the field is still not taken seriously enough by investors, social media platforms, or financial institutions. Sima Gandhi, co-founder of Creative Juice, is on a mission to change this, by giving creators the knowledge and the tools to reach their full potential. Whether you are just starting out in the space, or you’ve dedicated yourself to your creative business full time, Creative Juice offers their innovative approach to banking, their investment fund, and their soon-to-be-released cash flow management program. FinTech and the creator economy have evolved in a multitude of ways over the years, mainly as a result of three major trends which we discuss today. Creative Juice seeks to facilitate the next phase of this evolution and, along with Sima, we are very excited to see what the future holds!

Key Points From This Episode:

  • What Sima’s career journey has looked like.
  • The passion which drove Sima to co-found Creative Juice.
  • Sima explains Creative Juice’s main goal, and the first product they launched to help them achieve this.
  • Evergreen metrics; what these are and why creators need to understand them.
  • Why Creative Juice has opened a bank.
  • Common financial struggles experienced by creators.
  • A difference between money management in the creator space, compared to other fields.
  • The infinite potential that Sima sees in the creator economy.
  • Three big technological trends that have helped to facilitate the creator economy.
  • Platforms that are most commonly used by creators.
  • FinTech’s evolution, and where Creative Juice sits within this.
  • How Sima thinks the creator economy is going to grow in the future.
  • Sima explains the different tiers within the creator economy.
  • Ways that social media platforms can assist creators, and why they should.
  • The problem with investors’ approach to creators, and how Creative Juice is changing this.
  • Sima and her son’s favorite types of creator content.
  • What Sima is excited about in Creative Juice’s future.